Why did Ben & Jerry lose $2 billion in market cap?

Ben & Jerry’s parent company has lost nearly $2 billion in market cap amid calls to boycott the Vermont-based ice cream maker over a July 4 tweet condemning the US for existing on “stolen Indigenous land.” Shares of Unilever, the Anglo-Dutch multinational firm, slid 0.8% Thursday after closing down 0.5% the previous day.

Why did Ben & Jerry's stock fall?

Stocks for Unilever, the company that owns Ben & Jerry's, fell by 0.53 percent on Thursday, as the Vermont ice cream maker faces boycott calls over its hotly contested Fourth of July message. On Tuesday, Ben & Jerry's sparked anger on social media with a Twitter post that read: "The United States was founded on stolen Indigenous land.

Why did Ben & Jerry's lose billions in ice cream market cap?

Unilever, the parent company of Ben & Jerry’s, lost billions in market cap after the ice cream brand celebrated July 4th with an unpatriotic tweet about American history.